Monday, November 18, 2019

When is half price the real price?

About now I reckon with these two Eaglehawk reds.

I wandered into the Liquorland store at Budgewoi last week and noticed they had the Eaglehawk range at a mere $5. HALF PRICE the signage screamed! I resisted the temptation  to see which price the quality of the wines really warranted. I yielded on Sunday when I paid a visit to Dan Woolworths in Bankstown [I get around, you know] and saw them at $4.99.

My decision was rewarded at the checkout when I said “There appears to be a price war on Eaglehawk”. She replied, with commendable corporate loyalty that someone had it at $5 and as always her company beat it. “We always do” she emphasised with eyes sparkling with pride. It was impossible not to respond to her enthusiasm “Yes, you SMASHED it” thinking how fortunate I paid by card for that two cent savings. 

And the wines ………….

The two I purchased were both 2018, both reedy thin and verging on transparent. One was a Shiraz, the other a Merlot. At least that's what the labels said. I suspect most cask reds offer far better quality and certainly better value.
How anyone would pay $10 for these in today's market is beyond me. Even $5 is hard to justify.

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