Wednesday, September 7, 2016


I'd be surprised if one of the world's great beer brands couldn't put on an outstanding show in their home town but I was amazed by how much I enjoyed it.

The Heineken Experience is a tribute to the family history, an explanation of the brewing process and a 
celebration of the marketing genius that's created a beer that appeals to the mass world market.


That you score three small beers for your 15 euro is of minor significance compared to the highlight of "being brewed"  You go into a small theatre and stand on a tiered hydraulic platform which jiggles and shakes along with a few other surprises during a 5 minute video. Worth it just for that.

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